Performance marketing and AI creative · one team
We make the ads. We buy the media. We prove the return.
Creative, media buying and measurement on one team. We make your ads, run them on every major channel and track what actually comes back, down to SKAN and MMP level. Built for fast-scaling apps, games and ecommerce brands.
- Ads per batch
- 20–80
- From, per finished ad
- €363
- Channels, one team
- 7
Creative formats
Six formats, cut for the placements you buy
Every batch mixes formats, so there is enough variation to learn from. Each ad is cut to 9:16, 4:5 and 1:1 and finished by a person before it ships.
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9:161080 × 1920
Vertical video
Hook in the first second. Subtitles for sound-off viewing. Built for full-screen feeds.
Reels · Stories · TikTok · Shorts
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4:51080 × 1350
UGC
Creator-style footage: talking head, reaction, product in hand. Native to the feed, produced in-house.
Feed · Reels · TikTok
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1:11080 × 1080
Motion
Animated product, interface walkthroughs and kinetic type. Readable in the first frame, with or without sound.
Feed · Programmatic · In-app
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4:51080 × 1350
Static
One frame, one message. The fastest format to iterate when an angle needs a quick read.
Feed · Shopping · Display
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1:11080 × 1080
Carousel
Swipeable sequences for steps, features and comparisons. Each card has to earn the next swipe.
Meta feed · TikTok
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9:161080 × 1920
AI concept
AI-generated scenes and worlds. A new angle gets tested before anyone books a shoot.
All placements
AI creative factory
Brief in. Ads out. Straight into your campaigns.
Our own AI production line. Strategists write the direction, AI produces the video, and a person finishes every ad. It is how a brand tests at a volume a traditional shoot schedule cannot reach.
- Formats
- 3 ratios
- 9:16, 4:5 and 1:1 for every placement
- Finishing
- 100%
- Edited, subtitled and colour-graded by a person
- Per batch
- 20–80
- Finished, launch-ready ads
- Pricing
- from €363
- Per finished video ad
- 01
Ideation and brief
We concept the idea and set the creative direction.
- 02
Creative brief
Hooks, scripts and formats mapped to channel and audience.
- 03
AI production
Generated with AI. Edited and QA’d by people.
- 04
Post-production
Music, subtitles, colour. Every finishing touch.
- 05
Ready to launch
Spec’d for Meta, YouTube, TikTok and more.
Inside the factory
Produced by AI. Refined by people.
Every ad is concepted by a strategist, generated with AI, then edited, subtitled and colour-graded by a person before it ships.
- Strategistconcept and angle
- AIvideo generation
- Editoredit, subtitles, colour
Batch planner
- Batch
- Ratios
- × 3 ratios (9:16, 4:5, 1:1)
- Price
- from €
Indicative: 40 × €363 per finished ad. The final quote follows the brief.
Plan this batchPlaybooks
Playbooks for apps, games and ecommerce
Four starting points. Each is built around the one number that decides whether spend can scale.
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Apps
D30 ROAS
The number we steer by
Subscription and dating apps on Meta, Apple Ads and Moloco
Talk about your account (subscription and dating apps) -
Ecommerce
ROAS
The number we steer by
Ecommerce brands on Meta, Shopping and TikTok
Talk about your account (ecommerce) -
Games
D7 ROAS
The number we steer by
Mobile games with AI creative batches and UA
Talk about your account (mobile games) -
Web
CAC
The number we steer by
Web apps and SaaS on search and paid social
Talk about your account (web apps and SaaS)
What we run
The ads, the campaigns, the proof. Under one roof.
For CMOs and founders who want the ads, the media and the measurement handled by one accountable team. Not three vendors pointing at each other.
| Unit | Discipline | Scope | Spec |
|---|---|---|---|
| 01Paid media | Paid media and user acquisition | We run your campaigns end to end: strategy, builds, bids and budgets, with reporting against your MMP data, not screenshots. See the channels |
|
| 02Creative | AI creative production | 20 to 80 finished video ads per batch, from €363 each, handed straight to the buyers running your account. See the factory |
|
| 03Measurement | Tracking, attribution and incrementality | Campaigns are only as good as the numbers steering them. We set up and audit MMPs like AppsFlyer and Adjust, map SKAN conversion values on iOS, and run incrementality tests when attribution alone cannot answer the question. See the measurement chain |
|
Measurement chain
How a single install becomes a decision
- 1/5
Signal
Meta, Google, TikTok, Apple Ads, Snapchat
- 2/5
MMP
AppsFlyer or Adjust, deduped against store data
- 3/5
SKAN
iOS postback, conversion value decoded to a revenue event
- 4/5
Check
Geo holdout confirms the lift is real, not correlation
- 5/5
Act
Budget and creative briefed from what actually returned
The loop
Research, create, buy, learn. Then again.
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01 · Research
Where the money actually is
We start in your account and your store or site, not in a template. Which audiences already convert. Which creative angles are worn out. What the category is bidding.
- Account, store listing and site data
- Creative angles already saturated
- Category and competitor bidding
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02 · Create
A batch, not a one-off
Creative is made in batches of 20 to 80 finished ads, from €363 each. Enough variation to learn something, instead of one hero asset to defend.
- Video, UGC and AI-generated concepts
- 20 to 80 finished ads per batch
- Built for the placements you actually buy
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03 · Buy
One team on every channel
The people who briefed the creative run the spend across Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads. Nothing gets handed over a wall.
- Google, Meta, TikTok, Apple Ads, Snapchat
- Moloco and ChatGPT Ads
- Full account access, always
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04 · Learn
The result decides the next batch
What returned tells us what to make next. Every review runs on SKAN and MMP numbers, so the next batch is briefed from evidence, not opinion.
- Spend and attribution visible to you
- Winning angles briefed back into creative
- No black boxes, no hidden rebates
Also on the bench
More channels and levers, run by the same team
- Channel
TikTok Ads
Creative built for the feed, so your budget converts instead of getting scrolled past.
- Channel
Apple Ads
Catch people at the moment they are already searching the App Store for what you do.
- Channel
Snapchat Ads
Reach a younger audience with full-screen video that feels native, not repurposed.
- Channel
ChatGPT Ads
Show up while your buyers research inside ChatGPT, before they reach a search box.
- Conversion
App Store Optimization
Convert more of the traffic you already pay for, before it ever reaches a paid click.
- Retention
CRM and retention
Keep the users you paid to acquire, so every euro of spend keeps earning.
- Discovery
Answer Engine Optimization
When buyers ask ChatGPT or Perplexity what to use, we make sure your name comes up. Measured like any other channel.
About Wyndral
Growth is a creative problem before it is a media problem.
Wyndral is fully remote and distributed across time zones. We work for fast-scaling apps, games and ecommerce brands.
- 01
Creative leads, media scales it
Creative decides whether a campaign scales, so every engagement starts from the ad. Media buying and measurement decide how far and how fast it goes.
- 02
Operators over vendors
Everyone on the team has run a channel in production. You talk to the person doing the work.
- 03
Transparency by default
You see the spend, the MMP data, the attribution logic and the incrementality tests behind every decision. No black boxes.
- 04
Share the playbook
You get the reasoning, the test plans and the learnings, written down.
Platforms and stack
Platforms and measurement stack
One team runs the spend on every channel and measures it in your MMP. The numbers you see are the numbers we steer by.
| ID | Platform | Type | What we run |
|---|---|---|---|
| CH-01 | Search and app | App campaigns, search and YouTube | |
| CH-02 | Meta | Paid social | Paid social and app campaigns |
| CH-03 | TikTok | Paid social | Creative built for the feed |
| CH-04 | Snapchat | Paid social | Full-screen video that feels native |
| CH-05 | Apple Ads | App Store search | Search, Today tab, product page |
| CH-06 | Moloco | Programmatic | Programmatic app growth |
| CH-07 | ChatGPT Ads | Conversational | Ads while buyers research |
| MS-01 | Measurement | MMP and SKAN | AppsFlyer, Adjust and SKAN, under every channel above |
What does Wyndral actually do?
Wyndral is a performance marketing agency for apps, games and ecommerce brands. We run performance marketing and user acquisition end to end. We produce the ad creative, including AI-generated video and UGC, and the same team buys the media across Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads. Then we report on what the spend returned.
How is creative priced?
In batches of 20 to 80 finished ads, from €363 per finished video ad. A batch gives enough variation to learn something, instead of one hero asset to defend.
Which platforms do you run?
Google, Meta, TikTok, Apple Ads, Snapchat, Moloco and ChatGPT Ads. The team that briefs the creative runs all seven, so nothing gets handed over a wall.
What is the AI Creative Factory?
Wyndral’s own AI creative production line. A strategist concepts the idea, AI generates the video, and our team edits, subtitles and colour-grades every ad before it ships. Ads ship in batches of 20 to 80 finished ads, from €363 each.
Do you produce the creative or just buy the media?
Both, and deliberately on one team. We produce video, UGC and AI-generated ad creative in batches of 20 to 80 finished ads, from €363 per ad. The media buyers running your account decide what gets made next, based on what the last batch returned.
What is your approach to tracking and attribution?
Measurement is its own discipline here. Your MMP, AppsFlyer or Adjust, is set up and audited so the data can be trusted. SKAN conversion values are mapped to the events that predict revenue on iOS. When attribution alone cannot answer a question, we run incrementality tests. You see the same dashboards we do.
Who runs my account day to day?
Operators, not account managers. Everyone at Wyndral has run a channel in production, so the person you talk to is the person making the changes. You see the spend, the attribution and the reasoning behind every decision.
What size of advertiser do you work with?
Ambitious, fast-scaling apps, games and ecommerce brands that already have a product in market and budget behind it. Usually the CMO, the founder or the growth lead. That covers mobile app marketing, user acquisition for mobile games and app store optimization.
Ready when you are
Let’s run the numbers on your account
Tell us the account, the target and the constraint. We reply with what we would test first and what it would cost. Straight answers for the person who owns the number.
- 20–80ads per batch
- €363from, per ad
- 7channels, one team
- Fullaccount access